Distribution Providers: Role and Responsibilities

Modified on Wed, 31 May, 2023 at 12:48 PM

Distribution Providers: Role and Responsibilities

In the AI (8112) Coupon Offer Process, the Distribution Provider is responsible for the following:

  • Distributing serialized data string(s) to consumers and depositing serialized data string(s) into Manufacturer Master Offer File
    • This basic technical requirement is the backbone of the distribution provider's responsibilities. Technical instructions can be found in our Portal
  • Manage the consumer experience
    • The consumer experience for Universal Digital Coupons is one of the most important components of the AI (8112) ecosystem - how the consumer interacts with the coupon will have the single biggest impact on its success. See Provider Guide to Universal Digital Coupons for more information on what components are available to aid in the optimal consumer experience.
  • Master Offer File Management for a Manufacturer Partner
    • If a Distribution Provider would like to help manage Master Offer Files on behalf of a Manufacturer, the Manufacturer will need to set them up as an Authorized Partner. This role would allow them to create, edit, and report on Master Offer Files.

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